The Effect of Consumer-Oriented Packaging Designs on Acceptance and Consumption of Military Rations

Abstract

A field survey was conducted with 192 soldiers for the purpose of testing two commercial-like packaging design prototypes against existing ration packaging. The objective was to assess the effect that the new packaging designs have on consumption and acceptability of a military ration. An identical MRE meal which was packaged in three different package designs, one resembling a Meal, Ready-to-Eat package, was evaluated by three groups of soldiers situated in three different field locations. Soldiers were also issued a packaging questionnaire that related to the functionality, appearance, naming, graphics and labelling of the outer and inner packages. Results indicate that commercial- like packaging can influence acceptability of the ration, as well as nonfood aspects of the ration system. RATIONS, FOOD ACCEPTANCE, SOLDIERS, MILITARY RATIONS, PACKAGING, POUCHES, FOOD CONSUMPTION, PROTOTYPES, MEALS.

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Document Details

Document Type
Technical Report
Publication Date
May 01, 1992
Accession Number
ADA251181

Entities

People

  • Joan B. Kalick

Organizations

  • United States Army Soldier Systems Center

Tags

DTIC Thesaurus Topics

  • Acceptability
  • Consumers
  • Data Analysis
  • Digestive System Processes
  • Factor Analysis
  • Food
  • Graphics
  • Hunger
  • Instructions
  • Meals
  • Military Rations
  • Packaging
  • Questionnaires
  • Rations
  • Standards
  • Surveys
  • United States

Fields of Study

  • Agricultural and Food sciences

Readers

  • Gender and Food Studies
  • Materials Science