Youth Attitude Tracking Study 1991: Propensity and Advertising Report

Abstract

This Propensity Report provides a summary of the Fall 1991 Youth Attitude Tracking Study. It includes a discussion of the demographic characteristics of the YATS population, as well as data on enlistment propensity and its sociodemographic correlates for the various active and Reserve components, respectively. This year's report also includes a section on military advertising awareness and slogan recognition among the youth interviewed. Advertising awareness is discussed in relation to selected demographic data, recruiter contacts, and positive and negative propensity. In addition, this year's report includes a section on trends in youth enlistment propensity from 1984 to 1991. Positive enlistment propensity among males is discussed in relation to age, race/ethnicity, school status, and employment circumstance across this eight year period.

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Document Details

Document Type
Technical Report
Publication Date
Apr 23, 1993
Accession Number
ADA265962

Entities

People

  • Elizabeth Kolmstetter
  • James Greenless
  • Mary Madigan
  • Michael C Wilson
  • Veronica Nieva

Organizations

  • Westat

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Active Duty
  • Age Distribution
  • Age Groups
  • Air Force
  • Air National Guard
  • Algorithms
  • Data Centers
  • Department Of Defense
  • Employment
  • Executives
  • Geographic Regions
  • Management Personnel
  • Manpower
  • National Guard
  • Native Americans
  • Recruiting
  • Training

Readers

  • Naval Personnel Management