Media Habits of American Youth: Findings From the 1990 Youth Attitude Tracking Study
Abstract
This report presents data from the 1990 YATS concerning the media habits of youth -- how often, when, and to what types of media (television, radio, newspapers, and magazines) youth are exposed. The primary analysis was aimed at examining media habits of those youth most desired by the Services -- male high school graduates who score at or above 50 on the Armed Forces Qualification Test (AFQT). The Department of Defense (DoD) and the Services refer to this group as 'high-quality' males. the profiles of media use reported by high-quality males were compared with those of other demographic groups.
Document Details
- Document Type
- Technical Report
- Publication Date
- Feb 01, 1993
- Accession Number
- ADA265965
Entities
People
- Janice H. Laurence
- Pat Lerro
- Peter F. Ramsberger