Media Habits of American Youth: Findings From the 1990 Youth Attitude Tracking Study

Abstract

This report presents data from the 1990 YATS concerning the media habits of youth -- how often, when, and to what types of media (television, radio, newspapers, and magazines) youth are exposed. The primary analysis was aimed at examining media habits of those youth most desired by the Services -- male high school graduates who score at or above 50 on the Armed Forces Qualification Test (AFQT). The Department of Defense (DoD) and the Services refer to this group as 'high-quality' males. the profiles of media use reported by high-quality males were compared with those of other demographic groups.

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Document Details

Document Type
Technical Report
Publication Date
Feb 01, 1993
Accession Number
ADA265965

Entities

People

  • Janice H. Laurence
  • Pat Lerro
  • Peter F. Ramsberger

Tags

DTIC Thesaurus Topics

  • Adolescents
  • Business Administration
  • Commerce
  • Computer Programming
  • Data Centers
  • Department Of Defense
  • Education
  • Frequency
  • Heavy Metals
  • Human Resources
  • Job Training
  • Manpower
  • Market Research
  • Recruiting
  • Schools
  • Students
  • United States

Fields of Study

  • Psychology

Readers

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