Youth Attitude Tracking Study 1991: Propensity and Advertising Report

Abstract

This report summarizes Fall 1991 enlistment propensity, advertising awareness, and military advertising slogan recognition levels for youth in the United States. The data were drawn from the 1991 Youth Attitude Tracking Study (YATS), sponsored by the Department of Defense. YATS is an ongoing survey that has been conducted annually since 1975. The Fall 1991 YATS survey was conducted between October 5, 1991 and November 27, 1991 and includes responses from approximately 10,000 young men and women between the ages of 16 and 24. Interviews were conducted using the computer assisted telephone interviewing (CATI) methodology and required approximately 30 minutes per interview to complete

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Document Details

Document Type
Technical Report
Publication Date
Apr 30, 1993
Accession Number
ADA266434

Entities

People

  • Veronica F. Nieva

Organizations

  • Westat

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Active Duty
  • Age Distribution
  • Age Groups
  • Air Force
  • Air National Guard
  • Algorithms
  • Cell Size
  • Coast Guard
  • Department Of Defense
  • Education
  • Employment
  • Ethnic Groups
  • Geographic Regions
  • Marine Corps
  • National Guard
  • Plastic Explosives
  • Training

Readers

  • Gender and Food Studies
  • Naval Personnel Management