Implications and Applications of Computer Mediated New Communication Technologies in Air Force Public Affairs.
Abstract
The purpose of this exploratory research is to examine implications and applications of computer mediated new communication technologies in Air Force public affairs. As military budgets and personnel levels decline, public affairs leaders, planner, policy makers and practitioners can utilize computer mediated technologies such as interactive systems and on-line networks and databases to improve both public affairs productivity, as well as bolster current public affairs effectiveness in areas regarded as deficient or problematic vis-a-vis a theoretical model of excellence in public relations. This research looks at how communication technologies may be applied, and how they will factor into improving overall public affairs communication abilities, as well as effectiveness and productivity.
Document Details
- Document Type
- Technical Report
- Publication Date
- Apr 01, 1993
- Accession Number
- ADA267652
Entities
People
- Timothy B. Macgregor
Organizations
- Air Force Institute of Technology