Tourism Market Analysis: Cheyenne-Laramie County

Abstract

A tourism market analysis was accomplished to provide information on the characteristics of this industry in Cheyenne-Laramie County. The analysis explores opportunities for strengthening this sector of the economy. The study draws on interviews with professionals in the industry, primary data sources and information from previous research. The objectives of the analysis include: an overview of tourism trends in Wyoming and their effects on Cheyenne's visitor market; a profile of Cheyenne attractions, examining historic visitor levels, seasonal patterns and visitor origins; a review of Cheyenne's lodging industry including occupancy rates and market composition; a discussion of the size of Cheyenne's convention market and available facilities; an analysis of local tourism indicators which reflect the economic conditions of the industry; a description of the impacts associated with tourism on the Cheyenne-Laramie County economy; An assessment of tourism potential and a summary of recommendations which would enhance Cheyenne's tourism.

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Document Details

Document Type
Technical Report
Publication Date
Apr 01, 1986
Accession Number
ADA269396

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  • Elizabeth A. Fischer

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