Marketing the Active Duty Dependents Dental Insurance Plan
Abstract
This study explored the process by which soldiers evaluated enrolling their dependent family members in the Active Duty Dependents Dental Insurance Plan (ADDDIP) and the level of plan utilization. Completed self-administered questionnaires were returned by 3,705 officers and 13,555 enlisted personnel, giving a 56.5% and a 68.4% response rate, respectively. Results show that officers were more likely to consult their spouses regarding enrollment than enlisted personnel. Both groups were more likely to consult oral information sources over written ones, and both expressed a preference for consulting sources close to the provision of dental care over purely administrative sources. About three-fifths of both officers and enlisted personnel think ADDDIP enrollment should be renewed automatically. Officer families used the ADDDIP to a fuller extent than enlisted families. Roughly 40% of families enrolled in the ADDDIP have never used the plan. Best liked features of the ADDDIP include good cost value, access to care from a single dentist, and services covered are known in advance. Military dependents, Active duty dependents dental insurance plan, Dental insurance, Marketing.
Document Details
- Document Type
- Technical Report
- Publication Date
- Sep 01, 1993
- Accession Number
- ADA270514
Entities
People
- Jacqueline Mottern
- Michael C. Chisick
- Raymond Reckers
Organizations
- United States Army Institute of Surgical Research