The Navy's Public Affairs Program: Has It Improved Since 'Desert Shield/ Storm
Abstract
The thesis asserts the Navy has improved its public affairs programs because of coordinated changes in maritime strategy and a concurrent program of information that uses this new strategy as a theme. Other changes that improve Navy public affairs include better management of CHINFO internal communications, increased personalized attention to media requests for information and embarkations, use of emerging technologies for filing news stories, and better communication among Navy leaders. The study recommends revised policy guidance for national news publication requests and formalized quality assurance for CHINFO news desk. This study investigates the perception among some Navy leaders that the Navy did not tell its story well during Operation Desert Shield/Storm. The study analyzes public affairs policies and methods for changes, and the resulting improved Navy public affairs. Study focus is on aspects of Chief of Information's (CHINFO) management of Navy programs in public affairs, including internal, external and community relations programs, and uses interview techniques for primary data collection. Media pools, Public information, Media embarkations, Public relations, Public affairs, Office of information, Military media, Navy media.
Document Details
- Document Type
- Technical Report
- Publication Date
- Jun 04, 1993
- Accession Number
- ADA273928
Entities
People
- David J. Miavez
Organizations
- United States Army Command and General Staff College