Youth Attitude Tracking Study 1992: Propensity and Advertising Report

Abstract

This Propensity Report provides a summary of the Fall 1992 Youth Attitude Tracking Study. It includes a discussion of the demographic characteristics of the YATS population, as well as data on enlistment propensity and its sociodemographic correlates for the various active and Reserve Components, respectively. This year's report also includes a section on military advertising. awareness and slogan recognition among the youth interviewed. Advertising awareness is discussed in relation to selected demographic data, recruiter contacts, and positive and negative propensity. In addition, this year's report includes a section on trends in youth enlistment propensity from 1984 to 1992. Positive enlistment propensity among males is discussed in relation to age, race/ethnicity, school status, and employment circumstance across this nine-year period. Youth attitudes, Enlistment propensity, Military advertising awareness, Slogan recognition.

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Document Details

Document Type
Technical Report
Publication Date
Aug 27, 1993
Accession Number
ADA274259

Entities

People

  • Elizabeth Kolmstetter
  • James Greenlees
  • Michael C Wilson
  • Veronica Nieva

Organizations

  • Westat

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Age Distribution
  • Age Groups
  • Air Force
  • Algorithms
  • Cell Size
  • Coast Guard
  • Composite Materials
  • Data Centers
  • Demography
  • Department Of Defense
  • Education
  • Employment
  • Geographic Regions
  • National Guard
  • Plastic Explosives
  • Surveys
  • United States

Readers

  • Business Analytics
  • Naval Personnel Management