Marketing Tools for Increasing Proactivity in Technical Information Centers. (Les Outils de Marketing dans la Stimulation de la Proactivite au Sein des Infocentres)

Abstract

This publication is based on a presentation to the Technical Information Panel of AGARD given in April 1993 in Rome, Italy. It discusses the 'marketing' or library and information services, necessary even for services which do not charge their users, from a number of different aspects such as the need for a marketing information system, market research, positioning, products, pricing, placement, promotion, public relations, planning and auditing

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Document Details

Document Type
Technical Report
Publication Date
Feb 01, 1994
Accession Number
ADA277574

Entities

People

  • Christine A. Olson

Organizations

  • AGARD

Tags

Communities of Interest

  • Human Systems
  • Space

DTIC Thesaurus Topics

  • Acquisition
  • Books
  • Commerce
  • Community Relations
  • Computers
  • Databases
  • Information Systems
  • Life Cycles
  • Market Research
  • Marketing
  • Money
  • Nato
  • Product Development
  • Public Relations
  • Surveys
  • Technical Information Centers
  • United States

Readers

  • Academic Conference Management
  • Economics
  • Small Business Innovation Research Program (SBIR) EDI Research and Innovation.