Marketing and Utilization of the Active Duty Dependent's Dental Insurance Plan
Abstract
Based on a random, representative sample of Army enrollees in the Active Duty Dependents Dental Insurance Plan (ADDDIP), we found that soldiers turned to many sources to learn about the plan and that oral sources were consulted more commonly than written sources. More than 40% of Army enrollees have never used the plan. Officer's dependents have used the ADDDIP to a fuller extent than enlisted dependents. Over half of Army enrollees felt program enrollment should be renewed automatically. The best liked features of the ADDDIP included good cost value, known services covered, and access to a single family dentist. Active duty dependents Dental insurance plan, Dental insurances, Dependents, Marketing, Enrollment.
Document Details
- Document Type
- Technical Report
- Publication Date
- Nov 01, 1993
- Accession Number
- ADA277812
Entities
People
- Jacqueline Mottern
- Michael C. Chisick
Organizations
- United States Army Institute of Surgical Research