Managing the CHAMPUS Outpatient Market: A Marketing Aspect
Abstract
At the direction of Health Services Command (HSC), Brooke Army Medical Center (BAMC) will soon enter a new realm of health care delivery known as Gateway to Care.' The Department of Defense (DoD) refers to the same program as the Coordinated Care Program (CCP), while the civilian medical community refers to the same program as Managed Care. User understanding of this program will increase its cost effectiveness and make the implementation process easier. This paper addresses some considerations for recapturing and facilitating the management of the CHAMPUS outpatient population. Marketing efforts explaining the Gateway to Care program to the commanders and staff of medical treatment facilities appear to be progressing satisfactorily; however, the beneficiary population seems to be unclear about the program and its benefits. An extensive amount of publicity has been given to the program in general, however, limited definitive research has been directed at the particular areas in which BAMC should concentrate its primary care efforts in terms of high-cost/high-volume users. A substantial cost savings can be realized by increasing our ability to provide in-clinic care and appointments, as opposed to the continued use of civilian providers in their own facilities.
Document Details
- Document Type
- Technical Report
- Publication Date
- Aug 01, 1993
- Accession Number
- ADA278946
Entities
People
- Ray E. Horn
Organizations
- Academy of Health Sciences