Improved Market Research in United States Marine Corps Field Contracting.

Abstract

This thesis investigates the current use of, and the potential for improving, market research within the Marine Corps field contracting community. It explores the nature of the procurements typically conducted, and the information needs of contracting personnel. It examines the participation by customers in market research efforts, and advance procurement planning. It also analyzes the barriers to effective market research, or improvements to the current system. Knowledge and understanding of pertinent markets is essential for optimum procurement decisions. Market research is a vital element of effective procurement. Effective market research can increase competition in contracting, and provide valuable market information which can then be used to make better procurement decisions. This thesis will identify the shortcomings in the use of market research by the Marine Corps field contracting personnel. It will also provide recommendations on how the Marine Corps might best improve market research at the field activities.

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Document Details

Document Type
Technical Report
Publication Date
Dec 01, 1994
Accession Number
ADA293671

Entities

People

  • Mark E. Lyon

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Acquisition
  • Business Administration
  • Commerce
  • Databases
  • Electronic Mail
  • Government Procurement
  • Information Systems
  • Law
  • Local Area Networks
  • Market Economy
  • Market Research
  • Marketing
  • Military Acquisition
  • National Security
  • Procurement
  • Students
  • Systems Management

Readers

  • Industrial Economics
  • Maritime and Naval Warfare Studies
  • Systems Analysis and Design