Proactivity in Information Management: Effective Tools and Techniques. Proceedings of the Defense Technical Information Center (DTIC) Workshop Held in Orlando, Florida on October 19-20, 1994.

Abstract

Contents: Agenda, 1994 Workshop on Proactivity in Information Management: Effective Tools and Techniques; Welcome Address; Users or Clients? Delivering Quality Information Services to Industry; Effective Information Marketing/Sales; What's in it for Me? How to Create a Value Proposition for Libraries; Creating a Marketing Plan; Resources Required for a Successful Marketing Program; Current and Emerging Technologies Pertinent to Marketing; Methods of Advertising or "Books aren't like Baked Beans"; Establishing Fees for Services; Putting Theory to Practice; The UK Experience at DRIC; Putting Theory into Practice at the Naval Surface Warfare Center; Promoting the Use of Electronic Information in Europe; The Role of the Portuguese National Awareness Partner; and Putting Theory to Practice; The DTIC Experience.

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Document Details

Document Type
Technical Report
Publication Date
Oct 20, 1994
Accession Number
ADA295205

Entities

Organizations

  • Defense Technical Information Center

Tags

Communities of Interest

  • Biomedical
  • Energy and Power Technologies
  • Space
  • Weapons Technologies

DTIC Thesaurus Topics

  • Business Administration
  • Commerce
  • Computer Programming
  • Computers
  • Databases
  • Employment
  • Engineers
  • Information Science
  • Information Systems
  • Information Transfer
  • Intellectual Property
  • Management Personnel
  • Organizational Structure
  • Personnel Management
  • Spreadsheet Software
  • Students
  • Technical Information Centers

Readers

  • Academic Conference Management
  • Economics
  • Library and Information Science

Technology Areas

  • Microelectronics