Joint Public Affairs Doctrine: Its Time Has Come.
Abstract
The enduring theme of Joint Pub I, Joint Warfare of the Armed Forces of the United States, is that 'joint warfare is team warfare.' And just as the concept of team warfare applies across the continuum of conflict in terms of operational, logistical, intelligence, and Service-unique capabilities and perspectives, the same is true of public affairs. This paper examines the issue of joint public affairs doctrine-what it is, what the responsibilities of the major 'actors' within the Defense Department are, and how such doctrine must fit into the joint warfare arena. It argues that joint public affairs doctrine needs to be promulgated throughout the Armed Forces immediately, to guide Joint Force Commanders toward solid, results-oriented public affairs programs which disseminate their 'message' to internal and external publics. Further, the paper cites recent joint operational experiences wherein the author's main points are best illustrated by how the senior military leadership involved dealt with the external media: the national and international press corps.
Document Details
- Document Type
- Technical Report
- Publication Date
- Apr 08, 1996
- Accession Number
- ADA309188
Entities
People
- Larry F. Icenogle
Organizations
- United States Army War College