Military Enlistment Propensity: A Review of Recent Literature.
Abstract
This paper reviews and comments on recent reviews of enlistment and enlistment propensity. Interpretations of recruit motivation categories are offered, and implications for marketing and recruiting are discussed. Areas for new research are suggested. An appendix provides abstracts for relevant selected publications 1991-early 1994.
Document Details
- Document Type
- Technical Report
- Publication Date
- Jun 01, 1996
- Accession Number
- ADA319605
Entities
People
- G. H. Lawrence
- Peter J. Legree
Organizations
- U.S. Army Research Institute for the Behavioral and Social Sciences