Military Recruiting Outlook: Recent Trends in Enlistment Propensity and Conversion of Potential Enlisted Supply,

Abstract

RAND first reported its project findings on recruiting trends in spring 1994. We found that the supply of potential enlistees exceeded its predrawdown level relative to the accession requirement. We argued that reported problems in meeting monthly recruiting goals could be due to difficulties in converting potential supply into enlistment contracts. Such difficulties could arise from changes in the attitudes of society and key influencers-such as parents, friends, and school counselors-that could affect the advice given to youth about the desirability of joining the military or the access given to recruiters to talk to youth about enlisting. Also, possible drawdown-related changes in resource allocation and management could hinder conversion. Such changes could include, for example, the allocation of resources for different modes of advertising; different recruiter stationing practices; or changes in the goals given to recruiters and the incentives provided to meet those goals.

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Document Details

Document Type
Technical Report
Publication Date
Jan 01, 1996
Accession Number
ADA322262

Entities

People

  • Bruce R. Orvis
  • Laurie L. Mcdonald
  • Narayan Sastry

Organizations

  • RAND Corporation

Tags

DTIC Thesaurus Topics

  • Active Duty
  • Administrative Personnel
  • African Americans
  • Business Administration
  • Department Of Defense
  • Education
  • Employment
  • Enlisted Personnel
  • Ethnic Groups
  • Management Personnel
  • Minority Groups
  • Psychology
  • Recruiting
  • Recruits
  • Social Psychology
  • Students
  • United States

Readers

  • Naval Personnel Management
  • Systems Analysis and Design