Youth Attitude Tracking Study 1997: Propensity and Advertising Report.

Abstract

This report presents findings from the Fall 1997 Youth Attitude Tracking Study (YATS) survey administration conducted by Westat during the Fall of 1997. Findings cover results from questions on enlistment propensity, advertising awareness, recruiter contact, slogan recognition, media habits, and Internet usage among 16- to 24- year-old American youth. Findings are presented separately for males and females by demographic factors such as age, race/ethnicity, school status, employment status, and region of residence. Interviews were conducted with 10,163 youth between September 3 and November 23, 1997. Interviews lasted approximately 30 minutes and were administered using the computer assisted telephone interviewing (CATI) methodology. Youth who participated in the survey were part of a cross-sectional sample of the population which was selected by a list-assisted random digit dialing (RDD) method.

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Document Details

Document Type
Technical Report
Publication Date
Sep 01, 1998
Accession Number
ADA354182

Entities

People

  • D. W. Hintze
  • James B. Greenless
  • Jerome D. Lehnus
  • Michael J. Wilson
  • Tracey Hagerty

Organizations

  • Westat

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Age Distribution
  • Air National Guard
  • Commerce
  • Computers
  • Data Centers
  • Demography
  • Education
  • Electronic Mail
  • Employment
  • Ethnic Groups
  • Identification
  • Internet
  • Minority Groups
  • National Guard
  • Personnel Management
  • Recognition
  • Recruiting

Readers

  • Gender and Food Studies
  • Naval Personnel Management