The Use of Internet Technology in Navy Recruiting: The Online Recruiting Station (ORS)

Abstract

The Navy's annual task of recruiting up to sixty-thousand high- quality" recruits has become more difficult in recent years. The primary objective of this thesis was to develop an Internet-based "mock-up" of an Online Recruiting Station (ORS) to benefit military recruiting. An ORS Web-site was created with the assistance of a contractor (and funding support from the Commander, Navy Recruiting Command). Several interactive elements were constructed as part of the ORS, including a wide range of linked Web pages for a "virtual recruiter" environment. A focus group of high school students was then assembled to evaluate the ORS "mock-up." Focus group participants were able to identify the purpose and concept of the ORS "mock-up." The participants appreciated many of the features of the ORS, and felt that it offered a "comfortable" alternative to dealing directly with a military recruiter. Further development of the ORS is recommended so that it may become fully integrated into the military's recruiting process.

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Document Details

Document Type
Technical Report
Publication Date
Mar 01, 1999
Accession Number
ADA361838

Entities

People

  • R. N. Dodge

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Biomedical
  • Human Systems
  • Space

DTIC Thesaurus Topics

  • Basic Training
  • Business Administration
  • Computer Programs
  • Computers
  • Employment
  • Enlisted Personnel
  • Internet
  • Military Personnel
  • Organizational Structure
  • Personnel Management
  • Psychological Tests
  • Recruiting
  • Recruits
  • Students
  • Urban Areas
  • Web Browsers
  • Websites

Readers

  • Agent-Based Social Robotics and Mobile-Assisted Learning in Virtual Environments.
  • Military Leadership and Professional Education.
  • Software Engineering