Influence Entree Selection at the Point-of-Purchase in a Military Cafeteria
Abstract
This study assessed the effectiveness of an Air Force point of purchase nutrition labeling program (The "Check it Out" program) in influencing sales of targeted entrees. The degree of perceived influence that certain factors such as taste, appearance, fat content, calorie content, price, and quality had on meal selections also was measured.
Document Details
- Document Type
- Technical Report
- Publication Date
- Jun 07, 1999
- Accession Number
- ADA366399
Entities
People
- Allen D. Sproul
Organizations
- Air Force Institute of Technology