An Analysis of the Effectiveness of the U.S. Army Recruiter Incentive Program to Motivate Recruiters: A Survey of Enlisted Recruiters

Abstract

This thesis examines the United States Army Recruiting Command incentive system used to motivate recruiters to meet and/or exceed mission box. In 1998, for the first time in decades, the Army missed its annual recruiting mission. The Army expects to miss it again in 1999. A sample of 2,000 on-production recruiters were randomly chosen to receive a survey regarding which incentives motivate recruiters to meet and/or exceed mission box. Findings indicate that the current incentives do not motivate recruiters to meet or exceed goal. What does seem to motivate recruiters are intrinsic factors such as time-off and meritorious promotion and other incentives like choice of follow-on assignment and family support. Recommendations to improve the incentive system include implementation of more intrinsically motivating incentives.

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Document Details

Document Type
Technical Report
Publication Date
Sep 01, 1999
Accession Number
ADA370712

Entities

People

  • Christine A. Coronado

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Engineered Resilient Systems
  • Human Systems

DTIC Thesaurus Topics

  • Basic Training
  • Data Analysis
  • Enlisted Personnel
  • Human Behavior
  • Literature Surveys
  • Management Personnel
  • Military Organizations
  • Military Personnel
  • Motivation
  • Personnel Management
  • Production
  • Psychology
  • Recruiting
  • Regression Analysis
  • Surveys
  • Training
  • United States

Readers

  • Educational Psychology
  • Naval Personnel Management