U.S. Army Recruiting: Problems and Fixes
Abstract
"What is wrong with Army recruiting?" This question is often followed by another question: What is the strategy to fix it?" Each question prompts a range of responses. Many cite changes in propensity of American's youth to serve, as well as the rewards offered for Army service. While the solution may be to re-institute the draft or some type of compulsory service, simply focusing on this option-along with the daily barrage of "outside-the-box" incentive programs-may miss the target altogether. The real problem might rest with the Army's inability to develop a holistic accession strategy, to institute program modernization, to provide outstanding customer service, and to embrace change of outdated procedures. Each of these problem areas receives little attention when recruiting problems are discussed and study groups are assembled to find solutions. This study proposes institutional reform of Army recruiting, thereby offering an Army solution to a perplexing Army problem.
Document Details
- Document Type
- Technical Report
- Publication Date
- Dec 01, 1999
- Accession Number
- ADA377405
Entities
People
- Reuben D. Jones
Organizations
- United States Army War College