Major Factors Affecting Recruiting: Making Them Work for the Army
Abstract
The purpose of this report was to identify major factors affecting recruiting which is causing an increasing number of America's youth are saying no to enlisting in the Army and to provide recommendations as to what is needed to change to trend. Based on the research methodology and analysis of the data, numerous findings and recommendations emerged. For simplicity, they were categorized into three areas: young people attitudes, beliefs and values; impact of influencers on young people decision to enlist; other external factors impacting on young people decision to enlist. This document discusses the components of each in detail. Influencers and other external factors are impacting on recruiting, as they impact young people's post-high school decisions. Influencers include: parents, school officials, friends & peers, celebrities, active duty soldiers and their family members and retirees. Other external factors include, the impact of a strong economy, base closure/downsizing, recruiting marketing & advertisement, less competitive Army enlistment incentives, benefits and pay, An outdated GI Bill, Public's relationship and education of the Army and unofficial recruiters also impact on young people's decision to enlist.
Document Details
- Document Type
- Technical Report
- Publication Date
- May 10, 2000
- Accession Number
- ADA380085
Entities
People
- Lee A. Harris
Organizations
- United States Army War College