Youth Attitude Tracking Study: 1998 Propensity and Advertising Report

Abstract

This report presents findings from the Fall 1998 Youth Attitude Tracking Study (YATS) survey administration conducted by Westat during the Fall of 1998. Findings cover results from questions on enlistment propensity, advertising awareness, recruiter contact, slogan recognition, media habits, and Internet usage among 16- to 24- year-old American youth. Findings are presented separately for males and females by demographic factors such as age, race/ethnicity, school status, employment status, and region of residence. Interviews were conducted with 10,257 youth between August 31 and November 29, 1998. Interviews lasted approximately 30 minutes and were administered using the computer assisted telephone interviewing (CATI) methodology. Youth who participated in the survey were part of a cross-sectional sample of the population which was selected by a list-assisted random digit dialing (RDD) method.

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Document Details

Document Type
Technical Report
Publication Date
Jul 01, 2000
Accession Number
ADA385238

Entities

People

  • D. W. Hintze
  • James B. Greenlees
  • Jerome D. Lehnus
  • Michael J. Wilson
  • Tracey Hagerty

Organizations

  • Westat

Tags

Communities of Interest

  • Biomedical

DTIC Thesaurus Topics

  • Business Administration
  • Commerce
  • Demography
  • Employment
  • Enlisted Personnel
  • Ethnic Groups
  • Families (Human)
  • Geographic Regions
  • Human Behavior
  • Job Training
  • Military Personnel
  • Native Americans
  • Personnel Management
  • Plastic Explosives
  • Recruiting
  • Students
  • United States

Readers

  • Gender and Food Studies
  • Naval Personnel Management