Marketing Network Centric Warfare

Abstract

The Navy has created an innovative concept to fight future wars and deal with operations other than war-network centric warfare (NCW) . Unfortunately, NCW remains a Navy premise that is not well recognized or accepted by its own members or those of the other services. In order to be effective, NCW must transition from a Navy concept to a joint product. NCW advocates can effect this transition by using basic business principles to market NCW. They can tailor a solid mix of product, price, place, and promotion to target and win over operational commanders. This is the first and vital step to successfully introduce NCW as the way of the future.

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Document Details

Document Type
Technical Report
Publication Date
Feb 05, 2001
Accession Number
ADA389557

Entities

People

  • Shannon E. Mccarthy

Organizations

  • Naval War College

Tags

Communities of Interest

  • Energy and Power Technologies
  • Human Systems
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Command And Control
  • Commerce
  • Computers
  • Congress
  • Cooperative Engagement Capability
  • Department Of Defense
  • Doctrine
  • Education
  • Information Systems
  • Marketing
  • Military Operations
  • Network Centric Warfare
  • Teamwork
  • Training
  • United States
  • War Colleges
  • Warfare

Readers

  • Joint Military Operations and Doctrine.
  • Naval Personnel Management