Motion Imagery's Effect on Air Force Commanders' Decision-Marketing Process: A Phenomenological Perspective

Abstract

This inquiry focuses on Air Force commanders' personal experiences with motion imagery when used as a tool in the decision-making process. It adopts a grounded theory approach to analyze emergent themes from the commanders' phenomenological perspectives. Strauss and Corbin's methodology of open, axial, and selective coding was used to analyze semi-structured interviews and senior leaders' videotaped interviews. The results indicated a substantive level theory based on Boyd's OODA (observe, orient, decide, act) loop in military decision-making. I label this emerging theory as Clear Canopy: Motion imagery use expedites the OODA loop in the first phase, approves/disproves mental images commanders might have in the orientation stage, validates/challenges pending decisions if more imagery is obtained, and provides feedback after action is completed.

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Document Details

Document Type
Technical Report
Publication Date
Aug 14, 2002
Accession Number
ADA405082

Entities

People

  • Sandra L. Higgins

Organizations

  • Air Force Institute of Technology

Tags

Communities of Interest

  • Autonomy
  • Energy and Power Technologies
  • Human Systems
  • Space

DTIC Thesaurus Topics

  • Air Force
  • Aircrafts
  • Cameras
  • Electronic Mail
  • International Organizations
  • Military Force Levels
  • Military Organizations
  • National Security
  • New York
  • Photographs
  • Photography
  • Psychology
  • Saudi Arabia
  • United States
  • Unmanned Aerial Vehicles
  • War Colleges
  • Warfare

Readers

  • Computer Vision.
  • Systems Analysis and Design
  • Theoretical Analysis.