Educator Market Reseach: In-Depth Interviews

Abstract

This report presents finding of values laddering in-depth interviews with 122 high school educators in 10 cities during November 2000. Teachers, counselors, principals and vice/assistant principals were asked about image of the military, reasons for recommending the military, sources of information on the military and attitudes on the direction the military is going. The objectives of the research were to study both rational and emotional components that surround educators' recommendations. Recommendations for development of educator communications programs were provided.

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Document Details

Document Type
Technical Report
Publication Date
Nov 01, 2001
Accession Number
ADA405675

Entities

People

  • Antia R. Lancaster
  • James A. Hoskins
  • James R. Multari Jr.
  • Mary E. Strackbein
  • Robert M. Bailey

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Basic Training
  • Commerce
  • Correlation Analysis
  • Data Centers
  • Factor Analysis
  • Geographic Regions
  • Information Science
  • Market Research
  • Marketing
  • Military Personnel
  • Personnel Management
  • Recruiting
  • Regression Analysis
  • Students
  • United States
  • Urban Areas
  • Websites

Readers

  • STEM Education
  • Systems Analysis and Design
  • Technical Research and Report Writing.