Communicating Reengineering at Naval Facilities Engineering Command, Southwest Division

Abstract

This research evaluates how effectively the reengineering process concept has been communicated within the Southwest Division in San Diego, California. It clearly defines reengineering, why reengineering has been embraced by Southwest Division, and what senior leadership's communication objectives and strategies have been since its inception. The research analyzes senior leadership's communication of organizational reengineering and some of the obstacles they have encountered. The research provides action recommendations, where warranted, for greater success in communicating the reengineering process transformation.

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Document Details

Document Type
Technical Report
Publication Date
Sep 01, 2002
Accession Number
ADA407171

Entities

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  • David T. Welch

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  • Naval Postgraduate School

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  • Human Systems

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  • Organizational Process Management (OPM).
  • Systems Analysis and Design