Impact of Computer-Mediated Communication Media Characteristics on Information Acquisition, Attitude Favorability, and Intentions Toward Joining the Navy

Abstract

Web site design involves anticipating and understanding receivers' reactions to various web site attributes and using this information to make web Sites more useful and satisfying for them. The study assessed objective and subjective characteristics via surveys of information technology experts and non-experts. Results from the study demonstrated associations between web Site attributes and user reactions in at least two ways. First, results demonstrate the importance of message content and form in explaining variance in perceived usefulness and perceived ease-of-use constructs. Second, the results indicate that experts and non-experts differ in their perceptions, overall evaluations, and satisfaction with web sites.

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Document Details

Document Type
Technical Report
Publication Date
Dec 31, 2002
Accession Number
ADA409378

Entities

People

  • David Allen
  • James R. Van Scotter
  • Mitzi G. Pitts
  • Robert F. Otondo

Organizations

  • University of Memphis

Tags

Communities of Interest

  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Acquisition
  • Computers
  • Education
  • Electronic Mail
  • Information Systems
  • Internet
  • Military Personnel
  • Perception
  • Personal Computers
  • Personnel Management
  • Students
  • Test And Evaluation
  • Universities
  • Web Browsers
  • Websites

Fields of Study

  • Computer science

Readers

  • Agent-Based Social Robotics and Mobile-Assisted Learning in Virtual Environments.
  • Instructional Design and Training Evaluation.
  • Psychometric Testing or Psychological Assessment.