United States Recruiting Command - From Zero to Hero Status

Abstract

This paper examines the key elements in the United States Army Recruiting Command's (USAREC) recent recruiting success and the command's potential to sustain this success in recruiting a high quality force in support of Army Transformation. This paper briefly reviews USAREC's failure to recruit a sufficient number of soldiers in the 1990s, and analyzes some significant changes USAREC implemented in recent years in the areas of leadership, missioning, advertising, quality market recruiting, incentives, and future challenges - closing the civil - military gap and privatization of recruiting. In conclusion, this paper lays out opportunities that can help USAREC sustain or improve upon recent success in recruiting a high quality force throughout the 21st Century.

Open PDF

Document Details

Document Type
Technical Report
Publication Date
Apr 07, 2003
Accession Number
ADA415278

Entities

People

  • Raymond S. Hilliard

Organizations

  • United States Army War College

Tags

Communities of Interest

  • Counter WMD
  • Human Systems
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Army Personnel
  • Business Administration
  • Department Of Defense
  • Education
  • Employment
  • Military Personnel
  • Military Reserves
  • Military Science
  • Military Transfers
  • Millenials
  • Minority Groups
  • Organizational Structure
  • Personnel Management
  • Recruiting
  • Students
  • United States
  • War Colleges

Readers

  • Defense Acquisition Program Management
  • Joint Military Operations and Doctrine.
  • Naval Personnel Management