A Strategic Market Analysis of the Open Market Corridor

Abstract

The purpose of the MBA Project was to perform an analysis of the market and environment of Government and commercial e-commerce opportunities in order to identify key stakeholders critical issues and an overall marketing strategy for the Open Market Corridor. Through comprehensive literature review and information gathering a focused analysis of a specific potential customer Naval Supply Systems Command (NAVSUP) is conducted to highlight the threats and opportunities to the system.

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Document Details

Document Type
Technical Report
Publication Date
Jun 01, 2003
Accession Number
ADA417422

Entities

People

  • John H. Clark Iii.
  • Joshua L. Tucker

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Biomedical
  • Energy and Power Technologies
  • Engineered Resilient Systems
  • Human Systems

DTIC Thesaurus Topics

  • Base Closures
  • Business Administration
  • Commerce
  • Congress
  • Contracts
  • Electronic Commerce
  • Employment
  • Government Procurement
  • Governments
  • Information Systems
  • Law
  • Literature Surveys
  • Marketing
  • Personnel Management
  • Public Policy
  • United States
  • United States Government

Fields of Study

  • Business

Readers

  • Economics
  • Organizational Process Management (OPM).