Policy Options for Military Recruiting in the College Market: Results from a National Survey

Abstract

The armed services prefer to recruit high-quality youth because of their better performance and lower attrition. However, high-quality youth are increasingly interested in attending college. While existing policies, such as the Montgomery GI Bill, that are targeted to the recruitment of the college market are likely to continue to have an effect, new policies must be developed to successfully penetrate this market and expand the supply of high-quality recruits. Indeed, the services have begun to develop programs, such as the Army's "College First" program, which allows youth to attend college prior to entry into the military and receive a college benefit provided by the military. To be fully engaged in the college market, the services may need to fine-tune these programs to enhance their effectiveness and will require a variety of programs tailored to reach different segments of the market such as college dropouts and college-bound high school youth.

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Document Details

Document Type
Technical Report
Publication Date
Jan 01, 2004
Accession Number
ADA426692

Entities

People

  • Beth Asch
  • Can Du
  • Matthias Schonlau

Organizations

  • RAND Corporation

Tags

Communities of Interest

  • Biomedical
  • Energy and Power Technologies

DTIC Thesaurus Topics

  • Basic Training
  • Business Administration
  • Commerce
  • Data Centers
  • Electronic Mail
  • Employment
  • Enlisted Personnel
  • Families (Human)
  • Law
  • Management Personnel
  • Military Education
  • Military Personnel
  • Military Training
  • National Security
  • Personnel Management
  • Students
  • Surveys

Readers

  • Naval Personnel Management