Public Diplomacy: How to Think About and Improve It

Abstract

In a speech on March 19, 2002, in Chicago, Newton Minow, former chairman of the RAND Corporation Board of Trustees and former chairman of the Federal Communications Commission, issued an eloquent call for the development and deployment of a strategy for "public diplomacy," the process of explaining and advocating American values to the world. To answer that call, RAND President and Chief Executive Officer James Thomson and RAND Executive Vice President Michael Rich invited proposals from the RAND staff for a short-term effort aimed at outlining the essential elements of an effective public diplomacy strategy. They selected the response submitted by Charles Wolf and this paper is the result of the brief exploratory effort that followed. This research in the public interest was supported by RAND, using discretionary funds made possible by the generosity of RAND's donors and the fees earned on client-funded research.

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Document Details

Document Type
Technical Report
Publication Date
Jan 01, 2004
Accession Number
ADA427689

Entities

People

  • Brian Rosen
  • Charles Wolf, Jr

Organizations

  • RAND Corporation

Tags

Communities of Interest

  • Biomedical
  • Energy and Power Technologies
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Civil Rights
  • Computer Programs
  • Congress
  • Corporations
  • Department Of State
  • European Union
  • Foreign Relations
  • Governments
  • Law
  • Middle East
  • National Politics
  • National Security
  • Prejudice
  • Public Diplomacy
  • Public Policy
  • Societies
  • United States

Readers

  • Government and Public Administration Law.
  • Research Science/Academic Research
  • Strategic Security Studies