Influencer Poll Report and Crosstabulations

Abstract

The Department of Defense (DoD) conducts Influencer Polls on a regular basis to measure influencers' perceptions of the military and their likelihood to recommend military service to youth. This report details the findings of the May 2004 Influencer Poll. The primary focus of the poll was to learn about the military attitudes of adults who have relationships with youth ages 12-21. These influencers' recommendations regarding military service significantly affect potential recruits' decision whether or not to enlist. To this end, the May 2004 Influencer Poll measured influencers': favorability toward and knowledge of the military; attitudes toward the military; perceptions of how likely military enlistment would result in outcomes important to youth; and their perceptions of others' support of them recommending the military and how much those people influence them.

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Document Details

Document Type
Technical Report
Publication Date
Nov 01, 2004
Accession Number
ADA431156

Entities

People

  • Jason Fors
  • Kara Marsh
  • Matt Boehmer
  • Sean M. Marsh
  • Stacy Emanuel

Organizations

  • Defense Human Resources Activity

Tags

Communities of Interest

  • Biomedical

DTIC Thesaurus Topics

  • Commerce
  • Department Of Defense
  • District Of Columbia
  • Employment
  • Families (Human)
  • Geography
  • Health Care
  • Human Behavior
  • New England
  • Organizational Structure
  • Psychological Phenomena And Processes
  • Psychology
  • Recruiting
  • Social Psychology
  • Social Sciences
  • Students
  • United States

Fields of Study

  • Psychology

Readers

  • Gender and Food Studies
  • Military History of the United States in the 20th Century.
  • Psychometric Testing or Psychological Assessment.