Strategic PSYOP Management: A Marketing Management Approach

Abstract

United States Military Psychological Operations are engaged in a type of mass marketing of ideas. To accomplish this The United States Army Civil Affairs and Psychological Operations Command (USACAPOC) employs active and reserve PSYOP units to conduct PSYOP campaigns. However the methodology used to manage these campaigns often hinders the effective employment of timely and effective Psychological Operations. PSYOP has a difficult job to accomplish but PSYOP does not have the proper management tools and their national stakeholders do not understand the process. The opportunity derived from this study is to adapt principles of civilian marketing management to provide a framework and tools to develop PSYOP campaign management into a more efficient, target audience based mechanism.

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Document Details

Document Type
Technical Report
Publication Date
Mar 01, 2005
Accession Number
ADA432676

Entities

People

  • Joseph A. Sokoloski Iii

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Biomedical
  • C4I

DTIC Thesaurus Topics

  • Civil Affairs
  • Combatant Commanders
  • Command And Control
  • Department Of Defense
  • Department Of State
  • Employment
  • Governments
  • Information Operations
  • Information Systems
  • Marketing
  • Military Science
  • Personnel Management
  • Psychological Operations
  • Systems Engineering
  • Unified Combatant Commands
  • United States
  • Warfare

Readers

  • Defense Acquisition Program Management
  • Irregular Warfare and Special Operations Cyberspace Operations against Adversarial Threats.