The Advantage of Standardisation as a Management Instrument in Companies
Abstract
The aim of this research project is to illustrate the strategic potential in-company standardization has. First some relevant definitions are given. Then current typologies of competitive strategies are discussed with regard to their suitability for the following working steps. In the third chapter functional strategies are derived which implement the competitive strategies within the company. In the next chapter a closer look at different in-company standards is taken. Then some examples are given on the use of in- company standards which support the competitive strategies described in the fifth chapter. Subsequently the results from a company inquiry provide an overview of the relevance in-company standards in the sector of mechanical engineering presently have. In the seventh chapter the optimum standardization mixes for the competitive strategies of cost leadership and differentiation are identified and discussed. Finally the results of this research project are summarized and a brief outlook on further possible research is provided.
Document Details
- Document Type
- Technical Report
- Publication Date
- Sep 01, 2003
- Accession Number
- ADA435703
Entities
People
- Lars-peter Hoops