Going to the Mines to Look for Diamonds. Experimenting with Military Recruiting Stations in Malls

Abstract

In December 2000, the Under Secretary of Defense for Personnel and Readiness (USDP&R) presided over the opening ceremony of a prototype "marketing-enhanced recruiting station" ?MERS! in the Potomac Mills Mall located in northern Virginia, about 15 miles south of Washington, D.C. The purpose of the prototype recruiting station was to explore the use of recruiting stations as tools for marketing the military services to the public.

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Document Details

Document Type
Technical Report
Publication Date
Jan 01, 2003
Accession Number
ADA440380

Entities

People

  • C. C. Fair
  • Ronald D. Fricker Jr.

Organizations

  • RAND Corporation

Tags

Communities of Interest

  • Biomedical
  • Human Systems
  • Weapons Technologies

DTIC Thesaurus Topics

  • Air Force
  • Business Administration
  • Case Studies
  • Coast Guard
  • Commerce
  • Computers
  • Employment
  • Enlisted Personnel
  • Families (Human)
  • Management Personnel
  • Military Personnel
  • National Security
  • Organizational Structure
  • Personnel Management
  • Recruiting
  • United States
  • Urban Areas

Readers

  • Hydraulic Engineering.
  • Military Training and Readiness Simulation
  • Naval Personnel Management