Marketing Strategy for Merchant Shipbuilders

Abstract

Much has been published over the years about technology and productivity in shipbuilding, and much also about the shipbuilding market and its potential. Little has been published to-date however, about the all important techno-economic interface between the two. This paper sets out to explore this interface, and to identify how a shipyard can be matched to its external environment through the adoption of a coherent strategy. The elements of external forces are considered (in particular prices and market volume), and the internal factors within the control of a shipyard are examined to review how they can be utilized in a strategic sense to match a shipyard to a targeted market sector.

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Document Details

Document Type
Technical Report
Publication Date
Jan 01, 1995
Accession Number
ADA446052

Entities

People

  • Paul W. Scott

Organizations

  • A&P Group

Tags

Communities of Interest

  • Ground and Sea Platforms

DTIC Thesaurus Topics

  • Business Administration
  • Commerce
  • Contractors
  • Economics
  • Employment
  • Engineering
  • Engineers
  • Marine Systems (Military)
  • Marketing
  • Materials
  • Naval Architecture
  • Personnel Management
  • Production
  • Productivity
  • Shipbuilding
  • Shipyards
  • United States

Fields of Study

  • Economics

Readers

  • Industrial Economics
  • Strategic Security Studies
  • Systems Analysis and Design