Influencer Poll 3 November 2004

Abstract

The Department of Defense (DOD) conducts Influencer Polls on a regular basis to measure influencers' perceptions of the military and their likelihood to recommend military service to youth. This report details the findings of the November 2004 Influencer Poll. The primary focus of the poll was to learn about the military attitudes of adults who have relationships with youth ages 12 - 21. These influencers' recommendations regarding military service significantly affect potential recruits' decision whether or not to enlist. To this end, the November 2004 Influencer Poll measured influencers': favorability toward and knowledge of the military; attitudes toward the military; sources of impressions about the military; perceptions of military recruiters; and receptiveness to different types of recruitment communications.

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Document Details

Document Type
Technical Report
Publication Date
Sep 01, 2005
Accession Number
ADA449015

Entities

People

  • Jason Fors
  • Luciano Viera Jr.
  • M. Boehmer
  • Sean M. Marsh

Tags

Communities of Interest

  • Biomedical

DTIC Thesaurus Topics

  • Active Duty
  • Air Force
  • Coast Guard
  • Department Of Defense
  • Education
  • Employment
  • Enlisted Personnel
  • Ethnic Groups
  • Families (Human)
  • High Pressure
  • Marine Corps
  • Military Personnel
  • National Guard
  • Organizational Structure
  • Psychology
  • Recruiting
  • Students

Fields of Study

  • Psychology

Readers

  • Naval Personnel Management