Generational Theory: Implications for Recruiting the Millennials

Abstract

This study intends to examine the current challenge that the Army has with recruiting. Using generational theory it will review the characteristics beliefs values and attitudes of Generation X the Baby Boomers and the Millennial generation the target audience of the Army's current recruiting efforts. Specifically it will investigate the Millennial generation's attitudes about military service and how the older generations' personalities impact their decision to serve. Additionally, it will take a look at the Army's current recruiting strategies, current recruiting trends, as well as the Army's chief competitors for new recruits. Finally, the study will offer up recommendations to improve recruiting for the Millennial generation

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Document Details

Document Type
Technical Report
Publication Date
Mar 10, 2006
Accession Number
ADA449672

Entities

People

  • James P. Drago

Organizations

  • United States Army War College

Tags

Communities of Interest

  • Biomedical
  • Energy and Power Technologies

DTIC Thesaurus Topics

  • Adolescents
  • Baby Boomers
  • Business Administration
  • Computers
  • Demographic Cohorts
  • Department Of Defense
  • Education
  • Families (Human)
  • Generation X
  • Health Care
  • Recreation
  • Recruiting
  • Social Sciences
  • Societies
  • Students
  • United States
  • War Colleges

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