Strategic Communication and Its Effect on Acquisition Programs
Abstract
This paper focuses on the Army's need to gain and maintain the will of the nation's stakeholders in support of its strategic objective to train, equip and field forces to execute military operations and war. To gain the support of stakeholders the Army must adjust its strategic communication plan, policies and operations to become more proactive and open with the media and the citizenry of the United States. To support this position, the paper will focus on strategic communication as it relates to the Army's second strategic objective -- equipping the force. In the era of the all volunteer force, the Army must communicate its efforts not only to service members but to their immediate and extended families. Within this context, it will examine the Army's current strategic communication plan and how it relates to the acquisition of equipment and weapons systems. As the past is prologue, the paper examines two recent cases where strategic communication played a role in affecting the people's confidence in the Army's ability to properly equip soldiers. The paper concludes with four recommendations linking strategic communications with specific programs contained in future Army Posture and Vision Statements.
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 30, 2007
- Accession Number
- ADA471573
Entities
People
- Scott A. Campbell
Organizations
- United States Army War College