Communicating with Intent: DOD and Strategic Communication
Abstract
The Department of Defense's (DoD's) development of strategic communication processes, a supporting organizational structure, and an institutional culture change began in earnest in 2006. The broad, operational view of communication presents many opportunities for DoD; it also presents many areas demanding attention if the department is to realize its aim of positive strategic effects in the information domain. This paper examines DoD's development of strategic communication with a specific examination of the implications, opportunities, and threats associated with the public information environment. The paper does not present a prescription for tactics to win near-term battles, but rather a review of current efforts to build a strategic communication capacity and considerations that demand attention to advance this capability for long-term, strategic successes. The primary research methodology used for the paper was personal interviews with people either engaged in DoD's development of strategic communication processes, or able to give a perspective from another part of the U.S. government. The paper also relies heavily on published information from the academic and open press environments.
Document Details
- Document Type
- Technical Report
- Publication Date
- Apr 01, 2007
- Accession Number
- ADA476924
Entities
People
- Lindsey J. Borg
Organizations
- Air War College