A Strategic Management Plan to Adopt a New Methodology for Treating Total Joint Replacement Patients
Abstract
The strategic management issue researched is how to improve the NMMC's total joint replacement program. This procedure was initially recognized as an area of concern by the organization due to its high cost and predictions of a substantial national increase in volume over the next several years. The hospital intends to strategically position itself to increase quality outcomes, volume, and cost effectiveness relative to total joint replacements. The evaluation of the external environment, service area competitor analysis and internal environment demonstrates the need for the hospital to pursue both enhancement and penetration strategies. Service enhancement will be achieved through the adoption of a new methodology to improve its operations and services through increased quality and efficiency. This new approach is often referred to as the wellness approach and is a unique, innovative way of patient education and treatment. The concept places an increased focus on pre-surgical education, family involvement and group interactions than most traditional treatment approaches.
Document Details
- Document Type
- Technical Report
- Publication Date
- Jun 28, 2007
- Accession Number
- ADA477459
Entities
People
- Bradley D. Gann