U.S. Army Custom Segmentation System

Abstract

OUTLINE * Where I work -- USAAC -- G2 * Understand who the Army's Target Audience is -- Explain the challenges to the Army * Segmentation Overview -- Show Army Recruiting Command Geographies -- Explain Market Segmentation -- Show what Army Custom Segmentation (ACS) is * Give examples of Army Custom Segments -- Discuss how the Army uses Segmentation -- 1st recruiting Brigade -- Discuss the future of Army custom Segmentation.

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Document Details

Document Type
Technical Report
Publication Date
Jun 01, 2007
Accession Number
ADA488301

Entities

People

  • Linda Clingan

Tags

Communities of Interest

  • Biomedical

DTIC Thesaurus Topics

  • Abstracts
  • Basic Training
  • Computer Vision
  • Demography
  • Education
  • Families (Human)
  • Geography
  • Information Operations
  • Job Training
  • Market Research
  • Marketing
  • Military Families
  • Military Operations
  • Operations Research
  • Production
  • Recruiting
  • Training

Readers

  • Educational Psychology
  • Naval Personnel Management
  • Political Science/ International Relations/ European Studies