Public Affairs Capacity Building: A Soft Tool for Combatant Commanders
Abstract
Public affairs capacity building is a valuable soft component of the Combatant Commander's Theater Campaign Plan that builds habitual relationships, fosters transparency, and enhances the ability to shape the AOR. A network of powerful public communication nodes enhances the collective ability of regional militaries to coordinate the best approaches to communicating publicly to various audiences in peace or crisis. This paper examines the soft power application of public affairs capacity building, and the resultant cultivation of a public affairs social network through the lens of social network theory (nodes and ties), then extending that network's value to broader multinational relationships and peer to peer relationships with U.S. Governmental agencies in the region.
Document Details
- Document Type
- Technical Report
- Publication Date
- Oct 31, 2008
- Accession Number
- ADA494382
Entities
People
- Jason P. Salata
Organizations
- Naval War College