Drafting a New Strategy for Public Diplomacy and Strategic Communication

Abstract

In May 2007, the United States Government published its U.S. National Strategy for Public Diplomacy and Strategic Communication. The strategy, authored by the Policy Coordinating Committee (PCC) on Public Diplomacy and Strategic Communication, is the first attempt at coordinating Strategic Communication efforts across the interagency community. Although a good start, the current strategy is preoccupied with the war on terror, presents a miss match in mission and objectives, fails to recognize key strategic audiences, and accepts an adversarial relationship with the media. This Strategy Research Project (SRP) paper reviews the current Strategy in terms of ends, ways, and means and in terms of its suitability, feasibility and acceptability and provides recommendations for drafting the new U.S. National Strategy for Public Diplomacy and Strategic Communication.

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Document Details

Document Type
Technical Report
Publication Date
Mar 01, 2009
Accession Number
ADA497804

Entities

People

  • Timothy J. Loney

Organizations

  • United States Army War College

Tags

Communities of Interest

  • Biomedical

DTIC Thesaurus Topics

  • Acceptability
  • Department Of Defense
  • Diplomacy
  • Education
  • Governments
  • Interagency Coordination
  • National Politics
  • National Security
  • Nato
  • Organizational Structure
  • Public Diplomacy
  • Strategic Communications
  • Task Forces
  • United States
  • United States Africa Command
  • United States Government
  • War Colleges

Fields of Study

  • Political science

Readers

  • Strategic Security Studies