Surveying through Text Message: Planning, Programming, and Analyzing
Abstract
Surveys conducted through text messaging, or Short Message Service (SMS), are a relatively new phenomenon, since SMS text messaging has only existed since 1992. SMS surveys are even more recent for the military population, with the first known military-population SMS survey being conducted in 2008. This report provides the method used for the early SMS surveys, named Lightning Polls when conducted by NPRST, and includes suggestions on planning for an SMS survey, programming an SMS survey, and analyzing the results.
Document Details
- Document Type
- Technical Report
- Publication Date
- Apr 01, 2009
- Accession Number
- ADA499628
Entities
People
- Evangeline M. Clewis
- Zannette A. Uriell
Organizations
- Navy Personnel Research, Studies, and Technology