An Analysis of AAFES and Its Relevance to the Future of the Army and Air Force

Abstract

This thesis presents a comprehensive analysis of the current posture and strategic efforts of the Army and Air Force Exchange Service (AAFES), including its strategic relevancy and strategic value. Strategic relevancy is the distinctive ability to meet the full spectrum of customer requirements and needs. Strategic value is the worth of the goods and services provided relative to both quantifiable and unquantifiable variables in the context of the operating environment and global market place. The thesis begins by outlining the history, organization, charter, and operating parameters of the military exchange system. To determine the strategic relevancy and value of AAFES in the context of competition with commercial retailers, the author analyzes the administration, financial performance, and business operating environment of the AAFES. The study also discusses Army and Air Force Morale, Welfare, and Recreation (MWR) activities and the MWR dividend provided by AAFES operating revenues. To answer the primary question of this research -- "What is the strategic relevancy and strategic value of AAFES? -- a number of secondary questions must first be answered. What is the history of this organization and under what precedence does it operate? What are the regulatory requirements and constraints governing this agency? How is this organization governed, managed, and structured? What are the organizational mission, vision, and strategic plan of this organization? What is the financial performance of this organization? How does this organization rate and compare against its competitors in the global market place? What are the needs of the customers, and are they being met? How do managers and stakeholders rate success for this organization? What are the benefits of this organization and are there any viable alternatives?

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Document Details

Document Type
Technical Report
Publication Date
Jun 12, 2009
Accession Number
ADA502086

Entities

People

  • Roberto Salas

Organizations

  • United States Army Command and General Staff College

Tags

Communities of Interest

  • Biomedical
  • Ground and Sea Platforms
  • Human Systems

DTIC Thesaurus Topics

  • Air Force
  • Business Administration
  • Commerce
  • Congress
  • Department Of Homeland Security
  • Employment
  • Health Services
  • Logistics
  • Management Personnel
  • Military Organizations
  • Military Personnel
  • Military Science
  • Money
  • National Security
  • Organizational Structure
  • Personnel Management
  • Recreation

Fields of Study

  • Business

Readers

  • Aerial Unmanned Vehicle Swarm Micro Periodontal Dentistry.
  • Economics
  • Joint Military Operations and Doctrine.