Strong Horses-Systems Thinking-Strategic Communication

Abstract

This study analyzes the theories of Pragmatic Communications, Cybernetics, and Perturbation under the framework of the Pragmatic Complexity Model to illustrate how two Presidential administrations beginning in the 20th and 21st centuries used 'new media' and systems thinking to communicate to both international and domestic audiences. Moreover, the study provides examples of how each used narratives to counter opposing ideologies. Similarly, this monograph explores two notions of Chinese thought, potential and propensity, which prove useful for studying diplomacy and strategic communication. The monograph explains why a systems approach coupled with cybernetics is the future for strategic communication, why the Pragmatic Complexity Model proves a plausible replacement for the 20th century Message-Influence Model, and how 'new media' technology provides better opportunities to compete in the global war of ideas.

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Document Details

Document Type
Technical Report
Publication Date
Apr 30, 2009
Accession Number
ADA506217

Entities

People

  • Mark B. Sherkey

Organizations

  • United States Army Command and General Staff College

Tags

Communities of Interest

  • Biomedical
  • Energy and Power Technologies
  • Space

DTIC Thesaurus Topics

  • Communication Systems
  • Contingency Operations (Military)
  • Department Of State
  • Foreign Relations
  • International Organizations
  • International Relations
  • Mobile Phones
  • National Politics
  • National Security
  • Political Science
  • Political Systems
  • Recreation
  • Social Media
  • Social Networking Services
  • Sociopolitics
  • Terrorism
  • War Colleges

Readers

  • Mathematical Modeling and Probability Theory.
  • Strategic Security Studies