Strategic Communication Joint Integrating Concept. Version 1.0
Abstract
The Strategic Communication Joint Integrating Concept proposes how a joint force commander circa 2016-2028 might plan and execute joint operations to achieve strategic communication objectives within the context of a broader national effort. Strategic communication is focused United States Government efforts to understand and engage key audiences to create, strengthen, or preserve conditions favorable for the advancement of United States Government interests, policies, and objectives through the use of coordinated programs, plans, themes, messages, and products synchronized with the actions of all instruments of national power. A clear strategic-level policy and a desired endstate, originating with the Executive Branch with Congressional approval, and supported by U.S. Government departments and agencies, are central to success. Strategic communication is the alignment of multiple lines of operation (e.g., policy implementation, public affairs, force movement, information operations etc) that together generate effects to support national objectives. Strategic communication essentially means sharing meaning (i.e., communicating) in support of national objectives (i.e., strategically). This involves listening as much as transmitting and applies not only to information, but also physical communication/action that conveys meaning.
Document Details
- Document Type
- Technical Report
- Publication Date
- Oct 07, 2009
- Accession Number
- ADA510204